AdForge
Glossary
- Creative brief
- A concise description of the offer, audience, message and assets needed for an ad.
- Message angle
- The particular benefit or use case that a version of an ad emphasises.
- Call to action
- The next step you explicitly invite the audience to take.
- Variant
- A version of a creative with a deliberate change that can be reviewed or compared.
- Destination page
- The page someone reaches after following an ad link.